The Bust Christmas Craftacular is a must for all keen contemporary designers and makers. If Village fairs aren’t your thing and you fancy a bit of music, drinks and making in your craft event then this one’s for you. Organisers Victoria Woodcock and Chloe Burrow took a five minute break to answer some questions for Folksy.
Which one ingredient must all good craft events have?
Chloé: Energy! In our case at Craftacular, we have the kind of spirited person who reads BUST magazine in mind, so that means an exciting mix of fierce and fun stuff to see and do all day.
Victoria: Talented designer-makers. We could do lots of organisation and promotion for Craftacular, but if we didn’t have stalls and workshops from amazing craftspeople, then it wouldn’t work. Plus sustenance for vendors and shoppers is really important: tea, cake, beer!
What’s the one thing that stallholders *should* have but so often forget?
Chloé: A friend to allow you any necessary breaks!
Victoria: Lots of change…
What makes a great stall?
Chloé: Plenty of stock, original displays, easy to understand layout and pricing – the same things any store would have in mind but done your own unique way and with excellent attention to detail.
Victoria: A great stallholder! The best thing about craft fairs and markets is being able to buy things directly from the person that made them. Engaging with customers and giving them information about products – without being pushy! – is what really makes it a special experience for shoppers.
What one tip would you give to ensure great customer experience?
Chloé: Free stuff with purchases- folks love a bargain!
Victoria: Tissue paper, business cards, shopping bags – people like to get the “boutique” treatment.