Frankly, The Folksy Magazine

Shop Talk – Wild Things Dresses

by Emily. Average Reading Time: about 3 minutes.

Ladybird Pinafore - Wild Things dresses

Kirsty Hartley from Wild Things Dresses takes us on a tour of her colourful Folksy shop selling bright dresses and accessories for cool little girls. And with a 10% reduction on all stock for the next 2 weeks, how can you resist a peek?
Tell us about your Folksy shop.

Wild Things Dresses, is a fun new label for little girls which offers simple, versatile dresses and accessories with a funky contemporary twist.

Little ones love to wear the strong colours and simple imagery, and grown ups like the subtle retro influences and elements of childhood nostalgia, like the ‘candy shop pinafore’.

I’m influenced by the simplicity of Scandinavian design, 60’s & 70’s styling, and random naïve elements and whimsical details which appeal to little ones.

The range offers funky printed cotton/lined dresses and plain A-line appliquéd pinafores, in cord and soft stretch denim, like my favourite rainbow and cloud cord dress, which is sure to put a smile on anyones face as the grey days draw in..

Accessories include little shoppers, hats, gardening aprons and things to see her through a busy day.

I’m working on a range of my own prints coming soon in the Spring.

How do you manage your Folksy shop. Is it a full time job for you?

I’ve designed fabric prints, childrenswear and childrens products for the UK high street including Mothercare for many years and decided to develop the label after my third little one was born, simply to offer me flexibility alongside consultancy work.

The business is growing and is more than just a part time thing. I have a routine, but I do juggle around school & nursery times, and often work into the evening. I am a bit of a ‘late bird’.

What does your packaging say about you and your Folksy shop?

I package the dresses carefully in tissue, with a swing tag for the item, which shows wash care instructions, and send a personal written note. I sometimes include a handmade card, and on orders of more than one item, I make little hair bobbles with matching fabric covered buttons

What’s the key to successfully selling online?

For me, selling online is completely new, and the past few months have been a huge learning curve. You have to really work on inviting customers into your shop. Use social networking, but don’t underestimate the potential of friends and family.

Developing a unique product is essential, so market research is key. Get to know who you competitors might be, and find an edge. Don’t be afraid to cost things correctly, after all if you’re a maker, a lot of time has already been invested in developing that skill, and that comes at a price.

Photography and descriptions are really important to show a little personality, but also to represent the product clearly. This is growing for me as I try different approaches. It’s worth investing in a photographer if you’re not so confident, to get the images right.

The one thing which I believe works really well buying online through Folksy is the opportunity to liaise directly with the designer/artist/maker. In a world of mass market repetition, it adds the personal touch, and a story, which gives the purchase real soul.

Wild things Dresses are launching a line of handmade dresses for an exciting new girls interactive online character range Magic Belles with a percentage of proceeds going to a childrens charity.

As a special treat you can get 10% off at Wild Things Dresses from now until Wednesday 2nd November.